Target Audience

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clear25.gif (814 bytes)Probably the most important decision about your site will deciding what people you want to attract, i.e. your target audience. Your site can't do everything for everybody.  You'll have to focus on the people who are most important. Everything about your site should be designed to bring those people to your site and to keep them coming back. As you characterize the visitors to your site, consider the following.
 

bulletAge

bulletSex

bulletReligious aspects

bulletEthnic backgrounds

bulletEconomic situations

bulletComputer and modem equipment they will likely have

bulletApplicable jargon or buzz words that your visitors will likely (or won't) know

bulletGeographic locations

bulletInterests and hobbies

bulletTheir needs and reasons for coming to your site.

Site Map ] Distance Learning ]Home ] Up ] Choosing a Theme ] [ Target Audience ] Organizing Your Site ] Site Navigation ] E-mail Addresses ] Copyright Law ] Aesthetics ] Mixing Colors ]

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© Copyright 1998, 2011 Allen Leigh